Designing with data
This article echoes my current thinking on design: "So, IDP (Information Design Prioritisation). Take the elements that are required on a page then decide what takes priority and score the different elements depending on how essential they really are to the user experience. If you’re redesigning a site and using the same information; use Analytics results to see where users are clicking the most and eye-tracking tests to decipher their routes and the hot spots on the page." It's too bad that this article provides the why, but doesn't provide the how.
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